Mission and Values
American Bicycle Group aims to be a premier bicycle manufacturer; we build leading edge, high-quality bicycle and products coupled with extraordinary customer service.
To inspire healthy lifestyles through high-quality and affordable bicycles and products.
- We commit to our stakeholders: employees, customers, stockholders, and community, always first and foremost.
- We are one team.
- We create exceptional and high-quality products that we are ourselves use.
- We treat everyone with respect.
- We lead with integrity.
- We accept all ages, races, and abilities.
- We take pride in our athletes and customers.
- We strive for environmental consciousness.