Mission and Values

Vision Statement

American Bicycle Group aims to be a premier bicycle manufacturer; we build leading edge, high-quality bicycle and products coupled with extraordinary customer service. 

Mission Statement

To inspire healthy lifestyles through high-quality and affordable bicycles and products.

Our Values

  • We commit to our stakeholders: employees, customers, stockholders, and community, always first and foremost.
  • We are one team.
  • We create exceptional and high-quality products that we are ourselves use.
  • We treat everyone with respect.
  • We lead with integrity.
  • We accept all ages, races, and abilities.
  • We take pride in our athletes and customers.
  • We strive for environmental consciousness.


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