Litespeed Celebrates Three Decades of Innovation and Craftsmanship
Litespeed Bicycles Continues to Lead the Titanium Market Thirty Years Later
Chattanooga, TN (January 14, 2016) – Litespeed road, mountain and adventure bikes manufactured by Tennessee-based American Bicycle Group (ABG), is launching a full year of activities, events and rebates to celebrate 30 years as the technologically innovative leader in titanium and carbon bicycles.
“Litespeed started a revolution in handmade titanium frames that vastly improved performance for serious cyclists,” Peter Hurley, president/CEO of ABG said. “Thirty years later we continue to lead the way with innovative bikes like our 2016 T1sl that, through tube manipulation, combine shape, a lighter weight and the high performance that only Litespeed can provide.”
Litespeed was a celebrated frame builder within two years of its launch in 1986 receiving Bicycle Guide’s “Best of Cycling Award.” The company’s leadership in the use of titanium in bike design was acknowledged in 2009 when NASA’s Jet Propulsion Laboratory asked Litespeed to collaborate to produce the framework for the Mars rover ‘Curiosity.’
Litespeed bikes have also been acknowledged for their design and performance by many industry publications and most notably, earned the coveted Eurobike design award. In 2010, Litespeed introduced its first carbon aero road bike, one of the first aero bikes on the road bike market, and earned the editor's pick for the aero road category in the 2011 Velo News Buyer's Guide. In 2015, the company introduced its first gravel adventure bike continuing the expansion of the company’s product line categories. Now in 2016, Litespeed’s growth prompts a move to a larger production facility to manage future expansion of its titanium manufacturing and to continue its pursuit of the highest quality craftsmanship.